Marketing 101: Where Do I Even Start?

As a start-up or small business, the concept of marketing and public relations can be daunting. One of the most common things I hear when pitching new clients is their desire for increased visibility but the frustration in trying to figure out how to begin building an effective and targeted media plan. Here are a […]

In Public Relations, Business is Always Personal

Sometimes when business relationships end, people will hear the phrase “Nothing personal, it’s just business.” But in Public Relations, business is always personal. It’s the nature of the beast. The relationships you build with your clients are crucial to your success and must be able to withstand economic challenges and changing media landscapes. Sometimes your […]

As a Mompreneur, the Struggle is Real

It was a perfect storm of circumstances which led me to open my own public relations firm when my daughter was just three months old. That was over a year ago, and looking back on those first couple months, I must have been extremely optimistic or extremely crazy. Probably a little bit of both. More […]